SETTING EXPECTATIONS AND CREATING A BASELINE
5 years ago the digital arm of United Way of Greater Los Angeles was non-existent. A rotating door of marketing leadership and staff with equally limited resources created no direction and left many opportunities on the table. Ultimately, overcoming the hurdle was simple, take a brand that has been in the region for decades and leverage it as an impactful leader in the homeless community while creating an appeal to fundraise amongst a new generation of advocates and allies.
Every website has a story, and your visitors want to hear yours. This space is a great opportunity to give a full background on who you are, what your team does and what your site has to offer. Double click on the text box to start editing your content and make sure to add all the relevant details you want site visitors to know.
If you’re a business, talk about how you started and share your professional journey. Explain your core values, your commitment to customers and how you stand out from the crowd. Add a photo, gallery or video for even more engagement.